Medway Practice

Healius is one of Australia's largest pathology providers with well-known brand names labs such as dorevitch, abbott, laverty, qml, tml, WDP, vetnostics and genomic diagnostics covering Australia and is owned by ASX listed company Healius Pty Ltd.

Medway Practice set out to modernise and centralise their B2B ordering processes to better support their extensive network of clinicians, collection centres, and administrative teams. The goal was to implement a robust online portal that could streamline ordering of vaccines, pathology consumables and sample pickup services to reduce administrative overhead, and ensure compliance with strict product access rules.

Given the nature of their operations, the solution needed to separate consumable and vaccine orders into distinct workflows, enforce product visibility rules based on business type, location, and franchise group, and implement approval processes for specific account types such as collection centers. At the same time, Healius wanted to introduce self-registration for new customers, backed by a thorough verification process, to make onboarding more efficient without compromising security or compliance.

Another priority was to connect the new portal with existing business systems. Orders needed to be pushed to Healius’ SAP ERP system. Courier bookings had to be integrated with NowGo to allow real-time job creation, address autofill, and delivery tracking.

The challenge lay in delivering a secure, flexible, and scalable platform that would meet all of
these requirements while ensuring a smooth experience for users across the country.

To deliver on these objectives, MyIntegrator developed a fully customised BigCommerce B2B Edition portal tailored to Medway Practice’s operational needs, integrated with NowGo.

The platform introduced automated onboarding and verification, enabling new customers to self-register and be placed in an “Awaiting Approval” status until verified against company codes and clinician IDs. Once approved, customers were assigned to specific groups, ensuring accurate product visibility and pricing.

Leveraging BigCommerce’s advanced B2B capabilities, we implemented product access rules based on state, business type, and franchise group. Consumables and vaccines were separated into distinct order types, with approval workflows applied where required. Sales representatives were given the ability to place and manage orders on behalf of their customers, while a new referral pad feature enabled clinicians to generate pre-filled patient referral documents directly from the portal.

The logistics process was enhanced through direct integration with NowGo, allowing address details to be auto-filled from customer records, reducing input errors, and enabling real-time courier bookings and tracking.

The new B2B portal has transformed Healius’ ordering operations, delivering faster, more reliable order fulfilment and a more personalised customer experience. State and business- typerestrictions are now applied automatically, strengthening compliance and ensuring users see only relevant products. Administrative workloads have been significantly reduced thanks to automated onboarding, SAP integration, and streamlined courier bookings.

Sales representatives can now better serve customers through direct order placement, while clinicians benefit from the efficiency of pre-filled referral documents. With a scalable, API-driven foundation, the platform not only meets Medway current operational needs but also provides the flexibility to adapt and grow with the organisation.

  Automated customer onboarding with verification against company codes and clinician IDs
 Sales representative ordering capability for placing and managing orders on behalf of customers
  Referral pad generation with pre-filled patient and practice details
  Real-time courier job creation and tracking via NowGo integration
  Automated approval processes for designated account types, such as collection centers
  Address auto-fill for courier bookings from customer account data
  Pre-order and stock reservation functionality for priority customers
  Tailored B2B pricing through BigCommerce customer groups and price lists

“Working with Kobe Creations on our Medway Practice portal has been a fantastic experience. The team brought deep expertise to the table, and they really took the time to understand our workflow in detail. They adapted to the way our business operates, rather than forcing us into a preset model, and helped simplify and rationalise our complex business rules to build a scalable solution. They’ve been quick, efficient, and genuinely great partners throughout the process.”

Stéphane Recouvreur
MEDWAY PRACTICE PRODUCT MANAGER

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