Camera Electronic

For nearly 20 years, Camera Electronic have been leading Australia in selling cameras and photographic equipment, but they were beginning to feel that their old Adobe Commerce (Magento) site was falling behind the times, especially as their catalog and customer base was growing. On top of this, they were running a separate WordPress blog, meaning that their online business was split across two websites, with each accruing more and more content.

To lighten this load, the team at Kobe Creations was tasked with building a brand-new state-of-the-art Shopify site for Camera Electronic, one which would function as an online B2C store, blog and hub for customer outreach and marketing materials. To accomplish this, it would be fully integrated with both their Pronto ERP and Klaviyo CRM, so that all of their product, sales and customer data could be automatically synced between business platforms. And of course, it all had to be bundled within a smooth visual design and UX flow to give CameraElectronic's customers a seamless browsing experience.

At Kobe Creations, Shopify is one of our specialties, so it was no trouble at all to build out a brand-new custom theme to give Camera Electronic a personalised digital makeover. We implemented their existing brand into a modern, clean interface with a stronger UX, delivering a sharper shopping experience, clearer category navigation via an easy-to-use mega-menu, intelligent smart-search recommendations, and prominent space for colourful marketing banners. Our developers carefully combed through all the tricky manual details to produce a perfectly proportioned new user interface!

The Pronto Integration was readily built so that product, inventory, customer and order data was automatically shared between the ERP and the new Shopify store. As an enhancement, multi-location inventory levels were incorporated in product pages, enabling a smarter shopping experience by enabling customers to see where stock is located. Furthermore, we built a fully custom Klaviyo integration that sends both online Shopify orders and offline POS orders from Camera Electronic’s physical stores into Pronto and Klaviyo. In this way, the Camera Electronic team has full visibility of both online and in-store sales, enabling complete segmentation and automation of customer data.

Once the new site was ready to launch, we migrated over of all existing content from the old website to ensure a seamless switchover at go-live. This includes all of their blog content, which was swiftly deployed to a new Shopify Blog section with categories, images and authors intact.

Benefits
 Online selling modernised with a state-of-the-art Shopify Store, featuring detailed categorisation, seamless UX and a fast checkout
 Time saved with an automated sync of eCommerce data from Shopify into Pronto, including products, sales and multi-location inventory
 Unlocked opportunities for advanced CRM operations with customer data sent to Klaviyo automatically

Outcomes
With their online operations simplified and platforms connected, Camera Electronic now offers their customers a premium eCommerce experience whilst spending less time juggling multiple sites and performing menial data transfers.

You can see the final result of our work at cameraelectronic.com.au.

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