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Follow the Australian content structure guide and stick to the following principles:
Content structure: Structure content to make it easy for the user to find what they need.
Writing style: Writing for digital is different to writing for print. Content must be user-focused, scannable and accessible across all devices.
Accessibility and inclusivity: Design content so everyone can use it.
Punctuation and grammar: Use minimal punctuation.
Terms and phrases: Use consistent terms and phrases to help users find what they need.
Numbers and measurements: Numbers are easier to read on a screen than words, so use them where possible.
Formatting: Use formatting carefully to make content easier to scan.
Types of content: Present content in the most useful and accessible format for the user.
Writing for search engines: Learn how to write content for government websites with users and search engines in mind. Use search engine optimisation (SEO) writing techniques to help users find the information they need.