Digital Marketing Planning

Use Kobe Creations for evaluating and developing a successfull Digital Marketing Plan.

• Devise your Business Strategy
• Audit of your current website
• Good website design and coding
• Quality Content, regularly updated
• Communicating with your market

With the main objective being to increase relevant visitors and maximise conversion rates

No. 1 Business Strategy
Define your strategy, the business purpose, market segment, website purpose, performance criteria, metrics and budget.

No. 2 Website Design and Coding
Design and navigation issues, usability, calls to action, fit for purpose.
Page coding, on-site optimisation, page headers, titles, image tags etc..
Auto responders:- incentives to join, sign-up, minor/major sale, relationship building. Set up Metrix.

No. 3 Content Management
Specific keyword and phrase research and selection.
Content building, regularly updated, integrated with blog, news and social networking technology.

No. 4 Communication Action Plan
Using the following techniques:-

• Blog technology
• Press releases
• Link Building/directories
• Article submission
• Social networks
• E-mail broadcasts
• Pay per click and
• on-line marketing/advertising
• Monitor results and Analysing visitors.

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